Saudi luxury, introduced to the world
The Saudi Luxury Real Estate Show exists to draw international capital into the Saudi market, by putting the Kingdom's developers and its regulator in the room with the people who invest.
The main choice for developers going global
Saudi Arabia is opening to international ownership. SLRE's ambition is to be the first call for any luxury developer seeking international exposure and investors: a marketing partner that combines regulatory authority, investor access and complete delivery.
What began as a single show in London is now a business with three services, from private Invitationals to bespoke activations and global showcases.
What guides SLRE
Authority
Strategic partnership with REGA puts the regulator at the centre of every conversation.
Access
Principals and decision-makers, not a sales desk. Meetings arranged in advance.
Curation
Invitation-led and limited in capacity. Nothing generic.
Opportunity
Vision 2030 and the opening of designated areas to international buyers.
From one show to a global platform
Planning begins
A first-of-its-kind show for the UK takes shape with REGA as strategic partner.
London
The inaugural show brings 800+ delegates and 499 organisations together.
Expansion
London returns in summer, with showcases in further global centres of wealth.
Proven experts in Saudi real estate
A team that conceived and delivered the first edition of SLRE, and brings the expertise to do it again, at scale, in new markets.
Victoria Lunn
Victoria directs the show, from programme to partner relationships. She conceived and delivered the inaugural London edition and, ahead of it, authored a CoStar opinion piece on why Saudi Arabia's property developers are looking to London for their next phase of growth.
Ali Mohamed
Ali leads developer partnerships and the marketing behind each SLRE edition. Working with developers, Ali turns the Kingdom's projects into conversations with investors, shaping how each one is positioned and presented before, during and after the show.
Roger Birt
Roger leads investor engagement for SLRE through Emerge Markets, bringing a deep GCC investor network that includes family offices, and a conversion-led approach to targeting. Roger arranges the pre-qualified meetings that put developers in front of investors ready to act.
Jonathan Beacher
Jonathan shapes the SLRE brand and creative direction, and runs Seventh Floor, the design and marketing agency behind the show's identity, campaign and print. Each edition carries one consistent, premium presence across every touchpoint, from stands and screens to invitations.